ARTICLES

i was lost.

that's the honest truth. the last year, i found myself at a dead end, unsure where to turn in life. i had no purpose. day after day, it was just that. but something inside of me was dying off. i could feel it; the weakness. the quiet acceptance of mediocrity.

then one day, i looked myself in the mirror and told myself "this sh*t cannot continue".

that was the moment where everything clicked. a switch in me changed and the mentality changed to "watch this".

i started living by an extremely strict and abstinent culture of hard work. no shortcuts. no excuses. just showing up, day after day.

that boxing-myself-in gave me direction. it held me accountable for my own outcome and somewhere along the way, people around me started taking notice. they called me "verrueckt." the madman.

i didn't choose the name. but i chose to own it and continue this spirit in the heart of this brand.

here i will post behind the scenes stuff and more in depth stories about madman for hardcore fans