why i built this brand
i was lost.
that's the honest truth. the last year, i found myself at a dead end, unsure where to turn in life. i had no purpose. day after day, it was just that. but something inside of me was dying off. i could feel it; the weakness. the quiet acceptance of mediocrity.
then one day, i looked myself in the mirror and told myself "this sh*t cannot continue".
that was the moment where everything clicked. a switch in me changed and the mentality change to "watch this".
i started living by an extremely strict and abstinent culture of hard work. no shortcuts. no excuses. just showing up, day after day.
that boxing myself in gave me direction. it held me accountable for my own outcome. and somewhere along the way, people around me started taking notice. they called me "verrueckt." the madman.
i didn't choose the name. but i chose to own it.
